Scaling FinScale from $80K to $1.2M/Mo Spend with a 54% CAC Reduction Across 14 Markets
The Strategic Challenge
FinScale faced exorbitant customer acquisition costs ($240+ CPA on Google Search) and severe iOS 14.5+ tracking degradation that blinded ad channel attribution. International expansion to the UK and EU was burning capital with negative unit economics.
The Maas Media Services Playbook
- Server-Side CAPI & Offline Sync: Integrated server-side Google Tag Manager and Meta Conversions API directly into core banking database to train ad algorithms on funded accounts rather than clicks.
- 18 Localized Comparison Landing Funnels: Built ultra-fast landing pages featuring dynamic live FX rate and fee-comparison calculators tailored for 14 regional currencies.
- Tiered Search Intent Isolation: Restructured Google Ads into strict tier-1 commercial search queries, eliminating 45% of wasted generic banking keyword spend.
-54%
From $240+ to $110$42M
90-Day Velocity4.6x
Across All Ad Spend14
Countries Scaled